Achieving Sustainable Development Goals in the Tourism Industry: A Spherical Fuzzy Methodology for Choosing the Best Sustainable Marketing Strategy for Hotel Businesses
Özet
Hotel business can be designed with sustainability considerations by using proper marketing strategies. When evaluating sustainable marketing strategies, many factors should be considered, including economic, environmental, social, and operational engineering management components. Because of their diversified and dynamic nature, sustainable practices in hotel businesses generate complicated uncertainties deriving from sustainability concerns. This study aims to investigate the sustainability practices of hotel establishments, identify success factors, and highlight the most ideal strategy choices. The research introduces a spherical fuzzy decision-making methodology for stakeholders in hotel businesses. It is found that the most important strategy within the framework of sustainable practices in hotel businesses is the "auxiliary sustainable marketing strategy". The findings of the study not only identify the key success factors for implementing sustainability in the hospitality industry but also propose artificial intelligence-based strategic approaches for the most effective and efficient applications.
Anahtar kelimeler
Sürdürülebilir Kalkınma Amaçları
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SKA 8: İnsana Yakışır İş ve Ekonomik Büyüme
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SKA 9: Sanayi, Yenilikçilik ve Altyapı
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SKA 12: Sorumlu Üretim ve Tüketim
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SKA 17: Amaçlar için Ortaklıklar
Atıf için künye
TURPCU, E., Vladimir Simic, V., AYTEKİN, A., Bozkurt, E., & KORUCUK, S. (2026). Achieving Sustainable Development Goals in the Tourism Industry: A Spherical Fuzzy Methodology for Choosing the Best Sustainable Marketing Strategy for Hotel Businesses. Spectrum of Engineering and Management Sciences, 4(1), 98–119. https://doi.org/10.31181/sems41202671
BibTeX
@article{turpcu2026-99448,
author = {TURPCU, ERAY and Vladimir Simic, Vladimir and AYTEKİN, AHMET and Bozkurt, Eda and KORUCUK, SELÇUK},
title = {Achieving Sustainable Development Goals in the Tourism Industry: A Spherical Fuzzy Methodology for Choosing the Best Sustainable Marketing Strategy for Hotel Businesses},
journal = {Spectrum of Engineering and Management Sciences},
year = {2026},
volume = {4},
number = {1},
pages = {98--119},
issn = {3009-3309},
doi = {10.31181/sems41202671},
url = {https://akademik.atauni.edu.tr/yayinlar/99448-achieving-sustainable-development-goals-in-the-tourism-industry-a-spherical}
}