THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY

Beyaz, Rafet; Güngör, Abdullah Yiğit

doi:10.36543/kauiibfd.2021.015

Makale Tam Makale Ulusal 2021

THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY

Rafet Beyaz, Abdullah Yiğit Güngör

KAFKAS UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI Cilt 12 · Sayı 23 · ss. 322–346 · 01.06.2021

DOI ile aç

Atıf için künye

Beyaz, R., & Güngör, A. Y. (2021). THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY. KAFKAS UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 12(23), 322–346. https://doi.org/10.36543/kauiibfd.2021.015

BibTeX

@article{beyaz2021-315535,
  author = {Beyaz, Rafet and Güngör, Abdullah Yiğit},
  title = {THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY},
  journal = {KAFKAS UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI},
  year = {2021},
  volume = {12},
  number = {23},
  pages = {322--346},
  issn = {1309-4289},
  doi = {10.36543/kauiibfd.2021.015},
  url = {https://akademik.atauni.edu.tr/yayinlar/315535-the-branding-process-mediator-roles-of-brand-satisfaction-and-brand-loyalty}
}