The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality

Aydın, Gökhan

doi:10.20409/berj.2025.471

Makale Tam Makale Uluslararası 2025

The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality

Gökhan Aydın

Business and Economics Research Journal Cilt 16 · Sayı 3 · ss. 339–357 · 01.07.2025

DOI ile aç

Atıf için künye

Aydın, G. (2025). The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality. Business and Economics Research Journal, 16(3), 339–357. https://doi.org/10.20409/berj.2025.471

BibTeX

@article{aydin2025-310429,
  author = {Aydın, Gökhan},
  title = {The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality},
  journal = {Business and Economics Research Journal},
  year = {2025},
  volume = {16},
  number = {3},
  pages = {339--357},
  issn = {2619-9491},
  doi = {10.20409/berj.2025.471},
  url = {https://akademik.atauni.edu.tr/yayinlar/310429-the-effects-of-sports-team-evangelism-on-licensed-product-purchase-intention-the}
}