Is it possible to evaluate rebranding and debranding strategies applied in sports club logos with eye tracking?

Aydın, Gökhan

doi:10.7769/gesec.v14i11.3215

Makale Tam Makale Uluslararası 2023

Is it possible to evaluate rebranding and debranding strategies applied in sports club logos with eye tracking?

Gökhan Aydın

REVISTA DE GESTÃO E SECRETARIADO Cilt 14 · Sayı 11 · ss. 20662–20677 · 01.11.2023

DOI ile aç

Atıf için künye

Aydın, G. (2023). Is it possible to evaluate rebranding and debranding strategies applied in sports club logos with eye tracking? REVISTA DE GESTÃO E SECRETARIADO, 14(11), 20662–20677. https://doi.org/10.7769/gesec.v14i11.3215

BibTeX

@article{aydin2023-310422,
  author = {Aydın, Gökhan},
  title = {Is it possible to evaluate rebranding and debranding strategies applied in sports club logos with eye tracking?},
  journal = {REVISTA DE GESTÃO E SECRETARIADO},
  year = {2023},
  volume = {14},
  number = {11},
  pages = {20662--20677},
  issn = {2178-9010},
  doi = {10.7769/gesec.v14i11.3215},
  url = {https://akademik.atauni.edu.tr/yayinlar/310422-is-it-possible-to-evaluate-rebranding-and-debranding-strategies-applied-in}
}