Atatürk Üniversitesi Atatürk Üniversitesi
Ara
Yayınlara dön
Makale Tam Makale Uluslararası 2026

Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude

Gökhan Aydın, Özlem Ece Başoğlu, Burak Karababa, Okan Ünver, Gökhan Yavuz, Gökhan Aydın

Frontiers in psychology Cilt 17 · 01.06.2026
DOI ile aç

Anahtar kelimeler

Brand Narcissistic Personality sport brand evangelism hedonic consumption attitude

Atıf için künye

Aydın, G., Başoğlu, Ö. E., Karababa, B., Ünver, O., Yavuz, G., & Aydın, G. (2026). Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude. Frontiers in psychology, 17. https://doi.org/10.3389/fpsyg.2026.1773459

BibTeX 
@article{aydin2026-310419,
  author = {Aydın, Gökhan and Başoğlu, Özlem Ece and Karababa, Burak and Ünver, Okan and Yavuz, Gökhan and Aydın, Gökhan},
  title = {Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude},
  journal = {Frontiers in psychology},
  year = {2026},
  volume = {17},
  issn = {1664-1078},
  doi = {10.3389/fpsyg.2026.1773459},
  url = {https://akademik.atauni.edu.tr/yayinlar/310419-narcissistic-consumption-in-athletes-parallel-mediation-of-brand-evangelism}
}