Willingness to buy the branded local food products of the consumers: the case of Ispir sugar bean as a local food product.
Özet
The aim of the study was to analyze the willingness to buy the branded Ispir sugar bean as a local food
product of the target consumers, and to identify the major segmentation variables related to the socioeconomic
characteristics of the target consumers. In order to reach to these aims, the principle component analysis (PCA) and cluster analysis
considering the data obtained from a survey conducted with 205 households in Erzurum, Turkey were used. The results of the study
showed that light, medium and heavy users were described by the factors related to the willingness to purchase the product with the
private label being one type of the manufacturer brands by considering the social statute, the local brand food product with Ispir
region of origin spurring the rural development, and the Ispir sugar bean with generic brand based on hedonic and sensorial quality
attributes, respectively
Atıf için künye
Topcu, Y. (2013). Willingness to buy the branded local food products of the consumers: the case of Ispir sugar bean as a local food product. International Journal of Scientific Research, 2(5), 386–392.
BibTeX
@article{topcu2013-277604,
author = {Topcu, Yavuz},
title = {Willingness to buy the branded local food products of the consumers: the case of Ispir sugar bean as a local food product.},
journal = {International Journal of Scientific Research},
year = {2013},
volume = {2},
number = {5},
pages = {386--392},
issn = {2277-8179},
url = {https://akademik.atauni.edu.tr/yayinlar/277604-willingness-to-buy-the-branded-local-food-products-of-the-consumers-the-case-of}
}