Makale
Tam Makale
Uluslararası
2008
Açık erişimli
DETERMINING THE BEST PRODUCT QUALITY SET FOR PACKED YOGURT IN TURKEY
ITALIAN JOURNAL OF FOOD SCIENCE
Cilt 20 · ss. 401–410 · 01.01.2008
Özet
The factors affecting consumer demand for packed yogurt were explored, and the best product quality set was determined. A conjoint analysis in the SPSS statistical program was done with the data from 385 household surveys. The three most important factors affecting packed yogurt demand were brand, price and product content. On the other hand, the best product quality set was the Cizmelioglu private label, nofat yogurt, sold in the supermarket at (sic)0.97/kg with promotion. Results indicate that consumers prefer a private label of low priced no-fat yogurts.
Anahtar kelimeler
Yogurt
PURCHASE INTENTION
CONSUMERS
Brand
Consumer
Conjoint analysis
CONJOINT
market segmentation
Atıf için künye
Topcu, Y., & Isık, H. B. (2008). DETERMINING THE BEST PRODUCT QUALITY SET FOR PACKED YOGURT IN TURKEY. ITALIAN JOURNAL OF FOOD SCIENCE, 20, 401–410.
BibTeX
@article{topcu2008-277583,
author = {Topcu, Yavuz and Isık, H. B.},
title = {DETERMINING THE BEST PRODUCT QUALITY SET FOR PACKED YOGURT IN TURKEY},
journal = {ITALIAN JOURNAL OF FOOD SCIENCE},
year = {2008},
volume = {20},
pages = {401--410},
issn = {1120-1770},
url = {https://akademik.atauni.edu.tr/yayinlar/277583-determining-the-best-product-quality-set-for-packed-yogurt-in-turkey}
}