EVALUATION OF THE TOURISM POTENTIAL OF KARS (TURKEY) PROVINCE WITH SWOT ANALYSIS

The aim of this study is located in the east of Turkey, to determine the tourism potential of a famous name in Kars province in recent years. As a research method; Internal Analysis (Strengths and Weaknesses) and External Analysis (Opportunities and Threats) method, SWOT Analysis, were used in determining strategies for planning, implementing and managing tourism activities in Kars. In this content; Within the scope of SWOT analysis, a questionnaire prepared with 5-point Likert type questions was applied to 120 people who live in Kars and know the city, including the expert group. In the evaluation of the questionnaire conducted by interviewing the participants, the mean and standard deviations of the variables were determined by using the T test and the significance levels were examined with the ANOVA Test. As a result of the research; The tourism potential of Kars province was evaluated. As a result of the study, cultural accumulation as a heritage to the future with a historical and sustainable understanding with the development of activities such as mountain, plateau, agriculture, culture and ecotourism in rural settlements in the region, which has an important potential in terms of tourism.