Pragmatic Force of Covid-19 Ads as Health Protection Practices in Mass Media Discourse: A Contrastive Analysis Study
Özet
Moving on speech act theory, this study aims to analyse texts in Covid-19 Ads from different parts of the world in
order to explore the pragmatic force of mass media discourse across contexts. Thus, the data source of the study is
450 Covid-19 Ads from countries in Asian context, in European context, and in American context compiled from
the websites of countries national web platforms. Following qualitative paradigm, the linguistic functions of Covid-
19 Ads were analysed on the basis of descriptive analysis moving on ready-made categories in order to compare and
contrast the sort of pragmatic force employed in Ads. The overall findings show that, regarding the frequency of
illocutionary acts across contexts, there are no significant differences among the Ads in terms of the pragmatic force.
Directives and assertives were found to be the most frequent illocutionary acts in texts. In this respect, Covid-19
Ads seemingly perform the same function in mass media discourse of Asian, European, and American contexts; that
is, the public discourse is pragmatically manipulated by the Ads for the sake of health protection practices.
Sürdürülebilir Kalkınma Amaçları
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SKA 3: Sağlıklı Bireyler
Atıf için künye
Geçikli, M. (2021). Pragmatic Force of Covid-19 Ads as Health Protection Practices in Mass Media Discourse: A Contrastive Analysis Study. Manas Journal of Social Studies, 10(2), 1214–1224. https://doi.org/10.33206/mjss.906340
BibTeX
@article{gecikli2021-136542,
author = {Geçikli, Merve},
title = {Pragmatic Force of Covid-19 Ads as Health Protection Practices in Mass Media Discourse: A Contrastive Analysis Study},
journal = {Manas Journal of Social Studies},
year = {2021},
volume = {10},
number = {2},
pages = {1214--1224},
issn = {1694-7215},
doi = {10.33206/mjss.906340},
url = {https://akademik.atauni.edu.tr/yayinlar/136542-pragmatic-force-of-covid-19-ads-as-health-protection-practices-in-mass-media}
}