The Mediating Role of Perceived Brand Warmth in the Effect of Brand Anthropomorphism on Brand Trust

@inproceedings{deligoz2024-114159,
  author = {Deligöz, Kadir},
  title = {The Mediating Role of Perceived Brand Warmth in the Effect of Brand Anthropomorphism on Brand Trust},
  booktitle = {VIII. INTERNATIONAL APPLIED SOCIAL SCIENCES CONGRESS},
  address = {Priştine},
  year = {2024},
  pages = {190--201},
  url = {https://akademik.atauni.edu.tr/yayinlar/114159-the-mediating-role-of-perceived-brand-warmth-in-the-effect-of-brand}
}