Bildiri
Tam Metin Bildiri
Uluslararası
2019
Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation
9TH INTERNATIONALCONFERENCE ON LEADESHIP, TECHNOLOGY, INNOVATION AND BUSINESS MANAGEMENT
12.12.2019–13.12.2019 · 12.12.2019
Atıf için künye
ERCİŞ, A., Hoş, B., & Deveci, F. G. (2019). Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation. 9TH INTERNATIONALCONFERENCE ON LEADESHIP, TECHNOLOGY, INNOVATION AND BUSINESS MANAGEMENT.
BibTeX
@inproceedings{ercis2019-111444,
author = {ERCİŞ, AYSEL and Hoş, Büşra and Deveci, Fatma Görgün},
title = {Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation},
booktitle = {9TH INTERNATIONALCONFERENCE ON LEADESHIP, TECHNOLOGY, INNOVATION AND BUSINESS MANAGEMENT},
year = {2019},
url = {https://akademik.atauni.edu.tr/yayinlar/111444-effect-of-social-media-marketing-activities-on-brand-loyalty-the-mediator-role}
}