INVESTIGATION OF CONSUMERS ’ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS

Erciş, Aysel; Yıldız, Tuğba; Deveci, Fatma Görgün

doi:10.30798/makuiibf.573331

Makale Tam Makale Uluslararası 2020

INVESTIGATION OF CONSUMERS ’ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS

Aysel Erciş, Tuğba Yıldız, Fatma Görgün Deveci

JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY Cilt 7 · Sayı 2 · ss. 302–330 · 01.07.2020

DOI ile aç

Özet

In this study, it was aimed to determine the factors affecting consumers organic food purchase intention. In this direction; individual factors of personal values, attitude towards purchasing organic food of individual factors, and the effect of this variable on the organic food purchase intention was investigated. The role of moderator in the relationship between subjective norms' organic food purchasing attitude and organic food purchase intention is discussed. According to the results of the research, while personal values affect individual factors; while health and environmental consciousness have an impact on the attitude towards purchasing organic food, price consciousness has no effect. In addition, the findings show that the attitude towards purchasing organic food has an impact on the purchase intention. Finally, the subjective norm has a moderator effect between the organic food purchase intention and the attitude towards purchasing organic food.

Anahtar kelimeler

CONSUMPTION ATTITUDES INTENTION DETERMINANTS Environmental concern SUBJECTIVE NORMS BUYING BEHAVIOR Organic Product Personal Values Individual Factors Subjective Norm Attitude towards Purchasing Organic Product Organic Product Purchase Intention INDIAN CONSUMERS CONSCIOUSNESS WILLINGNESS

Atıf için künye

Erciş, A., Yıldız, T., & Deveci, F. G. (2020). INVESTIGATION OF CONSUMERS ’ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS. JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY, 7(2), 302–330. https://doi.org/10.30798/makuiibf.573331

BibTeX

@article{ercis2020-111429,
  author = {Erciş, Aysel and Yıldız, Tuğba and Deveci, Fatma Görgün},
  title = {INVESTIGATION OF CONSUMERS ’ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS},
  journal = {JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY},
  year = {2020},
  volume = {7},
  number = {2},
  pages = {302--330},
  issn = {2149-1658},
  doi = {10.30798/makuiibf.573331},
  url = {https://akademik.atauni.edu.tr/yayinlar/111429-investigation-of-consumers-organic-food-purchases-in-the-context-of-the}
}