Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation

Erciş, Aysel; Hoş, Büşra; Deveci, Fatma Görgün

doi:10.20460/jgsm.2020.287

Makale Tam Makale Uluslararası 2020

Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation

Aysel Erciş, Büşra Hoş, Fatma Görgün Deveci

Journal of Global Strategic Management Cilt 14 · Sayı 1 · ss. 69–84 · 01.06.2020

DOI ile aç

Atıf için künye

Erciş, A., Hoş, B., & Deveci, F. G. (2020). Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation. Journal of Global Strategic Management, 14(1), 69–84. https://doi.org/10.20460/jgsm.2020.287

BibTeX

@article{ercis2020-111423,
  author = {Erciş, Aysel and Hoş, Büşra and Deveci, Fatma Görgün},
  title = {Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation},
  journal = {Journal of Global Strategic Management},
  year = {2020},
  volume = {14},
  number = {1},
  pages = {69--84},
  doi = {10.20460/jgsm.2020.287},
  url = {https://akademik.atauni.edu.tr/yayinlar/111423-effect-of-social-media-marketing-activities-on-brand-loyalty-the-mediator-role}
}