GENDER DIFFERENCES IN ONLINE CLOTHING SHOPPING

The flow of information has quickened as a result of widespread Internet use, and this has transformed

the way consumers shop. As a result, online shopping, which is currently a hot trend, is becoming

increasingly popular. E-commerce is the delivery of products and services, as well as advertising,

ordering, sales, and marketing operations, over telecommunication networks. Online shopping

removes geographical barriers and allows customers to obtain more information in less time and at a

lower cost. Factors such as consumer lifestyle change, work intensity, and time constraints have

accelerated online purchasing in Turkey, as they have everywhere in the world. Many virtual stores

have been opened on the Internet, each offering a different number and quality of alternatives and

services, allowing customers to choose from a global product range. Many products can now be

bought and sold from anywhere in the world thanks to e-commerce. Clothing is a popular product that

e-commerce markets and sells. Changes and advances in the field of technology and the Internet are

touching every element of our lives today, and they are spreading quickly. The Internet, like many

other aspects of life, has had an impact on people's purchasing habits, which account for a significant

portion of their lives. Individuals' demographic traits influence their perceptions of internet shopping

elements, their decisions to purchase ready-to-wear clothing over the internet, and their attitudes on

the internet shopping. The goal of this study is to look into gender differences in online purchasing for

clothing (including sportswear), shoes, and accessories (bags, jewelry, etc.) in Turkey using binary

logistic regression analysis. The study used a micro data set from the 2021 Information and

Communication Technology Usage Survey in Households conducted by Turkey Statistical Institute.

The research's sampling method is a 2-stage stratified cluster sampling. Age, occupation, family laptop

ownership, income, geography, and education status all have an impact on women's clothing shopping

via the website or mobile application, according to the study's findings. Age, occupation, income,

region, household computer ownership, and household laptop ownership, on the other hand, are all

useful factors when shopping for men's clothing online or through a mobile application.