Article 2021 · 1 citations

Factors influencing e-books' continuance intention in the mobile environment

Bolen, Mehmet Cem, Yildirim, Serkan, Yildirim, Gurkan

Abstract

The identification of factors that affect people's continuous use of e-books on their mobile devices is critical for e-book publishers, e-reader manufacturers and academic researchers. This study proposes a research model that extends the expectation-confirmation model by incorporating perceived enjoyment and facilitating conditions to get a deeper understanding of continuance intention to use e-books in the mobile environment. The structural equation model (SEM) was used to analyse data which were collected from 1,663 e-book readers by an online survey. The results indicate that satisfaction, perceived enjoyment, perceived usefulness and facilitating conditions influence continuance intention significantly. Furthermore, users' confirmation of expectations has a positive effect on perceived usefulness, perceived enjoyment and satisfaction. Surprisingly, perceived usefulness does not have a significant effect on satisfaction. Based on these findings, the theoretical and practical implications, limitations, and recommendations for future research are also discussed.

Keywords

e-book continuance intention expectation-confirmation model ECM mobile environment facilitating conditions perceived enjoyment EXPECTATION-CONFIRMATION MODEL INFORMATION-TECHNOLOGY ADOPTION USER ACCEPTANCE STUDENTS EXPECTATION BEHAVIOR USAGE SATISFACTION EXPERIENCE MOTIVATION PERSPECTIVE

WoS Categories

Communication

Sustainable Development Goals

Quality Education

Citation

Journal: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
Year: 2021
Volume: 19
Issue: 3
Pages: 253-275
ISSN: 1470-949X
eISSN: 1741-5217
WoS UID: WOS:000641857300001