Article
Early Access
2024
·
1 citations
The role of the use of social media in hotel preferences of tourists in Turkey: a case of winter tourism
Abstract
The research aims to determine the role of social media use by tourists staying in hotels in ski resorts in Turkey in hotel preference. In winter 2022, 1178 valid data obtained by face-to-face survey method from hotel visitors and social media were analyzed using Smart PLS-SEM. As a result of the research, it has been determined that there is a positive and meaningful relationship between the interaction and accessibility features of social media, affecting the trust, perceived usefulness and perceived entertainment levels of the tourists participating in winter tourism in the hotel preference, and tourists' continuing use of social media in hotel preferences.
Keywords
Turkey
winter tourism
social media
perceived usefulness
perceived entertainment
DESTINATION IMAGE
TRAVEL
IMPACT
TECHNOLOGY
MODEL
EWOM
DETERMINANTS
EXPERIENCES
SENTIMENT
BEHAVIOR
WoS Categories
Hospitality, Leisure, Sport & Tourism
Citation
- Journal
- JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM
- Year
- 2024
- ISSN
- 1528-008X
- eISSN
- 1528-0098
- DOI
- 10.1080/1528008X.2024.2416911
- WoS UID
- WOS:001343076500001