Analysis of Intergenerational Reception in the Case of the Netflix "Bird Flight" Series
The aim of this study is to reveal the differences in the reception processes of the Y and Z generations watching the TV series "Bird Flight" and to determine whether other factors are effective on the differences, besides the generation characteristics they are connected to. In the study, in order to ensure the diversity of participants, maximum diversity sampling, one of the purposeful sampling types, was used. Accordingly, those born between 1980 and 1999 were accepted as generation Y and seven people were interviewed. Those born in 2000 and after were defined as the Z generation, and seven people were interviewed in the same way. The analysis of the data obtained from in-depth interviews with 14 participants in total was carried out with reception analysis based on Stuart Hall's coding-decoding model. In this direction, it has been concluded that the Y and Z generations read and interpret the media messages according to the characteristics of the generation they are in. In addition to the characteristics of the generations, factors such as gender, prejudice, and the digital platform followed were found to be effective in the interpretation processes of the audience. Therefore, it has emerged within the scope of the study that there are differences in the reception processes of the Y and Z generations.
- Journal
- ART AND INTERPRETATION
- Year
- 2024
- Volume
- 1
- Issue
- 42
- eISSN
- 2822-2865
- DOI
- 10.5152/AI.2023.23104
- WoS UID
- WOS:001333141800003