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Article 2025 · 7 citations

Effect of international food tourists' food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency

Akogul, Emre, Selcuk, Gokalp N.

Abstract

This study aims to develop a framework for determining the underpinning factors behind international food tourists' intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.

Keywords
Food tourist local food experience satisfaction place attachment VARSEEK DESTINATION IMAGE SATISFACTION CONSEQUENCES ANTECEDENTS CONSUMPTION IDENTITY MEDIATOR BRAND
WoS Categories
Business Hospitality, Leisure, Sport & Tourism
Sustainable Development Goals
Citation
Journal
JOURNAL OF VACATION MARKETING
Year
2025
Volume
31
Issue
3
Pages
753-770
ISSN
1356-7667
eISSN
1479-1870
DOI
10.1177/13567667241230345
WoS UID
WOS:001157830800001
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