DESTINATION CONSTRUCTION IN VLOG VIDEOS AS NEW DESTINATION-IMAGE DESIGNS OF THE DIGITAL AGE

This study examines the communication patterns and the destination image's components in the vloggers' destination videos and how it is constructed within the videos' narrative structures. The four most popular destination videos originated in Turkey are analyzed by the descriptive analysis method. In the study, image is considered a multidimensional phenomenon; an attitudinal construct consisting of the mental representation of an individual's knowledge, beliefs, emotions, and general impression of an object or destination. As analysis parameters, the study used cognitive components from Buhalis' "Six A Model" and affective components evaluated as attraction technique, theme, and interaction. In the examined videos, it has been found that the destination image is built on affective rather than cognitive components. The most vital emotional component in the narratives is the tendency to experience extraordinary experiences based on the search for what is different.

Journal

ROSA DOS VENTOS-TURISMO E HOSPITALIDADE

Year

2022

Volume

14

Issue

3

Pages

892-911

ISSN

2178-9061

DOI

10.18226/21789061.v14i3p911

WoS UID

WOS:001120507200016