Article Early Access 2026 · 0 atıf

Rethinking destination image: an integrative literature review of gaps, overlaps, and new directions

Moufakkir, Omar, Uzun, Busra, Zaman, Mehmet

Özet

This integrative literature review critically examines the evolution and fragmentation of destination image scholarship. While destination image remains one of the most studied constructs in tourism research, much of the literature has been dominated by a cognitive-affective model and a dichotomous distinction between organic and induced sources. Through thematic coding and narrative synthesis of 92 peer-reviewed studies published between 1993 and 2024, this review maps the field's conceptual development, critiques its methodological limitations, and highlights underexplored dimensions. We introduce a comprehensive typology of destination images, spanning cognitive, affective, projected, perceived, co-created, and politically constructed forms, and interrogate the role of power, representation, and discourse in shaping destination meanings. The review argues for a critical reorientation in destination image research: one that embraces complexity, reflexivity, and inclusivity, and situates image construction within broader sociocultural and technological contexts. By doing so, it contributes to reimagining destination image as a site of symbolic contestation, co-creation, and cultural negotiation in tourism studies.

Anahtar Kelimeler

Destination image cognitive-affective model organic and induced images image construction tourism discourse integrative literature review TOURISM MODEL

WoS Kategorileri

Hospitality, Leisure, Sport & Tourism

Künye

Dergi: TOURISM RECREATION RESEARCH
Yıl: 2026
ISSN: 0250-8281
eISSN: 2320-0308
DOI: 10.1080/02508281.2026.2637458
WoS UID: WOS:001731605000001

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