Article 2023 · 15 atıf

Examining household intentions to use green power: Insights from TPB

Özet

This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at encouraging the intention to use green energy. The survey data from 703 participants in five major cities in Turkiye was analyzed using descriptive statistics, confirmatory factor analysis, and structural equation modeling. Green energy usage intentions were significantly influenced by attitude (beta:0.67), subjective norms (beta:0.45), perceived behavioral control (beta:0.14), and egoistic value (beta:0.36). The findings suggest that these factors can positively influence green energy intention, enabling effective social marketing strategies and comprehensive political initiatives, including training and awareness campaigns.

Anahtar Kelimeler

Renewable energy Green power Social marketing Theory of planned behavior Environmental values Environmental self identity RENEWABLE ENERGY-SOURCES VALUE-BELIEF-NORM PLANNED BEHAVIOR SELF-IDENTITY ENVIRONMENTAL BEHAVIOR VALUES CONSUMERS MODEL ATTITUDES STUDENTS

WoS Kategorileri

Energy & Fuels

Sürdürülebilir Kalkınma Amaçları

Açlığa Son Nitelikli Eğitim Karasal Yaşam Sorumlu Üretim ve Tüketim Sudaki Yaşam İklim Eylemi

Künye

Dergi: ENERGY STRATEGY REVIEWS
Yıl: 2023
Cilt: 50
ISSN: 2211-467X
eISSN: 2211-4688
DOI: 10.1016/j.esr.2023.101230
WoS UID: WOS:001097301400001

Yayını aç (DOI)