Aydin, Gokhan

Your words, your conviction: The parallel mediation role of eWOM in the relationship between product involvement and purchase intention of smartwatches

Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions

Trust yourself, discover your resilience! From self-efficacy to life satisfaction: the mediating effect of psychological resilience

THE EFFECT OF EMPATHY ON AGGRESSION: A PSYCHOLOGICAL RESILIENCE PERSPECTIVE